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see http://www.waynecooper.com.au
The 80m-long fashion lane of about 25 shops is being developed as part of the $600 million QV development on the former Queen Victoria Hospital site.
Details of the strip and plans for a a major Melbourne pub at the new retail, commercial and residential hub on the city block bounded by Swanston, Lonsdale, Russell and Little Lonsdale streets.
The fashion lane will run east from Swanston St, above the intersection with Lonsdale St, into the centre of the sprawling site.
Prestige names such as Wayne Cooper, Burberry stockist Christensen Copenhagen and shirt designer Herringbone had signed in-principle agreements to move into the lane.
The fashion strip, expected to open in September, will be named Albert Coates Lane in honour of a World War I stretcher-bearer who became a leading Melbourne surgeon.
Mr Coates' contribution to the medical profession has been described as rivalling that of World War II hero Sir Edward "Weary" Dunlop.
"As a fashion centre, we expect Albert Coates Lane to rival Chapel St here and Oxford St in Sydney.
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