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Volvo Gallery
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In 1998, Volvo Car Australia showed its marketing innovation, by opening its own gallery, thereby demonstrating that a car manufacturer can cross boundaries.
Conceived with Volvo as an exercise in 'presence marketing', the gallery is designed to facilitate the manipulation of space and light. A sophisticated multi-functional space equipped with a commercial kitchen, the venue can also be used for private views, product launches, fashion shows and catered functions.
The gallery opened with an exhibition of plastic Eurolounge furniture by UK designer Tom Dixon, which set the tone for future activities.
The first of its kind in the world, Volvo Gallery hosts leading Australian and International exhibitions and displays as well as being available for private and corporate functions.
Volvo Gallery is a unique way of presenting Volvo's brand to Sydney, it's an opportunity to take the product to the people.
"We've taken all the functional aspects of Swedish design present in the current range of Volvo products and translated them into the elegant simplicity of the Gallery."
A great feature of the gallery is its flexibility. It can cater for small business presentations, large cocktail parties or dinners, while providing additional opportunities for designers and artists to display their work.
Visually its design allows the exhibits to be the heroes, with the interior displaying a controlled simplicity.
Landini's used uncomplicated materials likecolour backed glass, limestone, maple and aluminium.
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