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Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - Saatchi & Saatchi (acquired in 2000) and Publicis Worldwide - and standalone units such as Nelson Communications. It boasts 170 offices in over 100 countries, with around 38,000 employees.
Publicis has become the largest agency group in the Australasian region, thanks to a series of global acquisitions.
In Australia, it now includes Leo Burnett and Starcom, in addition to Optimedia, Saatchi & Saatchi and what was once D'Arcy.
See http://www.publicis.com
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